Pure, Creamy Color and Shine: This lip gloss offers pure, creamy color that delivers an explosive shine to your lipsNourished, Fuller-Looking Lips: Formulated to not only enhance the color and shine but also to nourish the lips, leaving them looking fuller and smootherMedium to Full-Coverage Color: Unlike some glosses, this product provides medium to full-coverage color without any shimmerUniversally-Flattering Shades: The gloss comes in seven creamy shades that are universally flattering, ensuring there's a color for every skin toneBuildable Full-Intensity Pigment: The intensity of the pigment is buildable, allowing you to customize the level of color to suit your preferencesNon-Sticky Feel: Enjoy the benefits of a high-shine gloss without the discomfort of a sticky or tacky feel on your lips