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Athlete Input: The athlete provides input on what they want in the shoe, such as specific colors, materials, fit, and performance features. They may also provide inspiration or ideas for the overall design. Concept Sketches: Based on the athletes input, the design team creates sketches or digital renderings of the shoe. These sketches are reviewed and refined until the athlete is satisfied with the design. Prototype Creation: Once the design is finalized, the design team creates a prototype of the shoe. This can be done using 3D printing, computer-aided design (CAD), or traditional materials like foam and rubber. Testing and Feedback: The athlete tests the prototype and provides feedback on how the shoe performs on the court. They may request changes or modifications to improve the fit or performance of the shoe.